GenGee Sports is dedicated to integrating sports with science and technology. It’s not necessarily a new or groundbreaking mission, though the way the company is approaching it (from a team perspective) is a bit different.
“We are motivated to understand the dynamics of team sports and break them down into comprehensible state-of-the-art applications to improve every aspect of training sessions and managerial tasks related to sports,” reads the GenGee website.
GenGee’s primary application is the Insait K1 Performance Analysis system. It tracks and captures almost every piece of data on a soccer pitch that could be imagined: ball possession rate, touches, passes, pass completion, on-target shots and dribbling speed are just a couple data points.