Gen.G Esports announced today that it has enlisted the services of sports marketing agency Red Card Global as it eyes expansion within the Southeast Asian esports market.
Founded in 2005, Red Card Global has been involved in many traditional sports partnerships in the SEA region, including with brands such as Coca-Cola, Puma, and Toyota.
R Sasikumar, founder of Red Card Global, commented in the release: “Esports is a space that cannot be ignored. We have been involved in some major traditional sports deals in Asia over the past 15 years, and we are proud to form this partnership with Gen.