Multinational organisation Gen.G has established a partnership with Mercedes-Benz Korea dealer, Han Sung Motor.
The deal will see Gen.G collaborate with Han Sung Motor on “unique experiences” for fans.
One of the activations that will come from the partnership will see Han Sung Motor supply vehicles to transport Gen.G’s players to events and viewing parties. It wasn’t stated whether the deal includes teams from particular titles or if it’s organisation-wide.
Ulf Ausprung, CEO of Han Sung Motor, spoke on the alliance via Korea Herald: “The mutual partnership is truly going to be meaningful since it is the first such agreement with the esports industry as a domestic imported automobile dealer.