Multinational esports organisation Gen.G has announced a partnership with footwear brand Crocs that includes a Minecraft build competition.
The ‘Build Your Life in Color‘ event will take place from July 6th to 9th and be judged by a panel of influencers. Per a release, the judges will include Avery ‘LittleSiha’, Jerome ‘JeromeASF’ Aceti, Ryan ‘RyGuyRocky’ Damon, Jimmy ‘Solidarity’, Steffen ‘Doc M77’ Mössner, ‘IYMAN’, ‘ACAU’, and ‘Pacckker’.
Crocs will use the partnership to market its new ‘All Family Tie-Dye’ collection to gamers.