Multinational organisation Gen.G Esports has established a partnership with German athletic clothing brand Puma.
A tweet from the organisation states that the deal involves “Gen.G Korea,” the nation in which its League of Legends teams competes in.
The deal will see Gen.G Esports and Puma work on “new [merchandise], collaborations, and experiences.” It’s said that all of the organisation’s players and content creators will receive Puma merchandise, though exact terms of the partnership – in terms of financials and its duration – have not been disclosed at the time of writing.
Puma joins the likes of Mercedes-Benz dealer Han Sung Motor, Benefits Cosmetics, Eastern Michigan University, Bumble, University of Kentucky, More Labs, Geekstar, DouYu, McDonald’s, Logitech G, Old Spice, SIDIZ, DESKER, and Silicon Valley Bank as a partner of the organisation.