How will “Generation Z” impact media? A study on the consumption of the Bundesliga, Germany’s top flight soccer league, by the WHU-Otto Beisheim School of Management on behalf of the DFL Deutsche Fußball Liga comes to an exciting conclusion for the creators of premium content. Gen Z viewers (those born between 1997 and 2009) appreciate high-quality content and are more willing to pay for it than older generations.
“Generation Z knows that digital content has its value. This counter-movement to the ‘freemium’ mentality is an important message for all media companies,” says DFL CEO Christian Seifert in response to the report Future Study Bundesliga Consumption.