AUSTIN, TEXAS — On a warm Saturday evening at SXSW, Gatorade unveiled four partnerships with major technology companies. The new initiatives truly had technology deeply embedded in them and were focused on making personalized workouts and training easier for athletes of all levels to achieve.
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The event was called Bolt Breakers and Facebook, Twitter, Spotify and CoreSyte were the four technology companies that each provided new methods for athletes to get the most out of their specific bodies. These four tech companies had met with Gatorade six weeks ago during Super Bowl week in order to conceptualize how their platforms and products could assist Gatorade athletes with their training.