GameCo, a Las Vegas-based gambling firm, today revealed its full-service esports betting solution tailored specifically for casinos and sportsbooks in regulated U.S. markets.
The betting application is the combined effort of data platform GRID, oddsmaker 10Star, and iGaming software developer Askott Entertainment, which recently saw acquisition from FansUnite.
Through the wagering platform, operators can offer a “powerful and flexible plug-and-play” esports solution that combines betting, data and video streaming services, as well as odds risk management. The solution will be operated under the company’s newly launched esports betting brand, iGameCo.