Russian organisation Gambit Esports has unveiled a new logo as part of an overhaul of its entire brand identity.
The organisation tapped Russian design studio Quberten for the identity refresh.
The existing branding of Gambit Esports had to be changed as it “contained a number of serious problems,” including the “chaotic construction of the logo” and “the absence of the author’s star and shield” according to Quberten’s case study. The refresh has a “noticeable expansion of the corporate identity.”
As well as a new logo, the organisation has a new visual identity and website.