Dubai-based esports organisation Galaxy Racer has announced the appointment of Allan Phang as its Chief Marketing Officer (CMO).
Phang joins Galaxy Racer from Southeast Asian esports organisation EVOS Esports, where he was the team’s Regional Head of Marketing and PR.
In his new role, Phang will spearhead the development of Galaxy Racer’s marketing plans in a bid to establish the brand on a ‘global scale’. According to the release, this will be through new initiatives ranging from advertising partnerships to social media campaigns.