European organisation G2 Esports has announced a partnership with luxury fashion brand Ralph Lauren.
As a result of the partnership, Ralph Lauren and G2 will launch a series of ‘digital-first’ activations on platforms such as TikTok and Twitch. Moreover, both entities will collaborate on ‘global campaigns’ and events.
Carl Martin ‘Rekkles’ Erik Larsson, G2 Esports’s League of Legends player, will also be featured in Ralph Lauren’s Wimbledon Campaign. Alongside Rekkles, the campaign is expected to feature a variety of ‘high profile’ athletes as the brand celebrates its 16th year as an official outfitter of the tennis tournament.