European organisation G2 Esports has announced a major two-year partnership with the global sportswear brand adidas.
The multi-year deal sees adidas become the sports apparel provider for G2, with the brand manufacturing the esports organisation’s 2021 jersey.
Specific details of the partnership will be revealed at a global press conference later today via Zoom. However, the organisation has confirmed that in addition to providing technical merchandise for G2’s esports players, adidas will also work with the esports brand to release a lifestyle apparel collaboration.