The League of Legends Championship Series (LCS) has named FTX its official cryptocurrency exchange partner, representing Riot’s biggest esports league sponsorship agreement to date.
As part of the seven-year partnership, FTX will present the new Most Improved Player Award and FTX branding has been added to in-game gold across all LCS matches. Financial terms were not disclosed.
Riot explained the partnership in an official blog post, citing consumer interest.
“At the forefront of every LCS partnership, we consider the sentiment and interests of our fans,” the company said.