February 1st marked the official launch of MLB Advanced Media’s (MLBAM) overhaul of the National Hockey League’s website and applications. MLBAM president and CEO Bob Bowman and NHL Commissioner Gary Bettman presented the digital platforms created by the partnership between MLBAM and the NHL at the NHL All Star Weekend in Nashville, the weekend prior to the launch. “These platforms are going to give us the ability to provide more and more content to the hockey fans, and it’s also going to make it more user friendly. We couldn’t be more excited and, perhaps more importantly, more pleased with the start this relationship has gotten off to,” Bettman said.
From NHL GameCenter To NHL.TV: A Look At MLBAM’s Relaunch Of NHL Digital Properties
