Esports Media Inc, the multimedia company behind news outlet Esports.gg, has announced a partnership with Frankly Media, a subsidiary of Engine Media.
As part of the deal, Frankly will help monetise Esports Media’s digital properties, including its news outlet, through direct and programmatic advertising.
Frankly is also expected to provide Esports Media with expert guidance and day-to-day management. This includes delivering audience insights and close data gaps in an attempt to unlock new revenue channels, and deliver value to advertisers.