FOX Sports will stream exclusive digital content on social media sites that are tailored to the specific audiences of Twitter and Snapchat to complement its 2018 World Cup broadcast from Russia.
The broadcast company announced Tuesday that it will produce 27 live-streamed shows exclusively on Twitter from FOX Sports’ studio in Moscow’s Red Square. On each match day throughout the tournament, FOX Sports digital host Rachel Bonnetta will provide match previews, recaps and Twitter reaction through a series of live and originally-produced segments that comprise a 30-minute show.
FOX Sports, which has the exclusive rights as the English-language broadcaster of the 2018 FIFA World Cup, will also provide near real-time video highlights for each game, including of every goal scored, as well as talent Q&As, player/coach interviews and press conference clips.