Fox Sports has partnered with Sportradar to develop new research tools, data products, and machine learning technology to enhance live game broadcasts and editorial content.
Powering the initiative is Sportradar’s research intelligence tool, Radar360. The data company unveiled Radar360 two years ago in support of its NFL coverage. Sportradar is the league’s exclusive statistics distribution partner, and Fox carries a larger inventory of NFL games than any other broadcaster.
“Sportradar is in a position to provide information to our networks with cutting edge technology that is easily accessible by the staff in our production trucks and studios,” said Brad Zager, Fox Sports’ EVP of production and operations, in a statement.