FOX Sports’ coverage of the 2018 FIFA World Cup on Snapchat and Facebook has been a success through the first half of the tournament.
The broadcaster, which has the exclusive rights as the English-language broadcaster of the 2018 FIFA World Cup, says its World Cup coverage on Snapchat attracted 20 million unique views in the U.S. through the group stage, with more than 70 percent of that audience clocking in under the age of 25.
OH, SNAP! – Through the #WorldCup Group Stage, the collaboration between @FOXSports & @Snapchat delivered 20 million unique #Snapchatters in the U.