When a professional sports team wins a title, it makes the front page of The New York Times. When Tom Brady, quarterback for the New England Patriots, controversially may (or may not) have deflated some footballs during a crucial game against the Indianapolis Colts, it was reported by every news media and became a trending topic on Twitter. Ask any sports fan, or even just a regular Joe, what “Deflategate” is, and they will be able to tell you. Sports are a major part of our culture, and their influence and reach is undeniable.
Historically, sports have been considered a closed boy’s club, but that’s quickly changing with emerging technology and media innovation.