Formula 1 is partnering with the Massachusetts Institute of Technology (MIT) to teach executives about technology and innovation on race days.
The top-tier racing league is launching the F1 Extreme Innovation Series with MIT Sloan Executive Education. The program will be held at select Formula 1 races and will give business executives around the world the chance to learn from F1 experts and MIT management school faculty researchers.
Sean Bratches, Formula 1’s managing director of commercial operations, said the racing league can teach business executives how it has been able to use “rapid innovation” to remain competitive in the crowded motorsports space and how to “embed F1-level innovation within their business.