Former ESL Global Brand Partnerships Director Charlie Allen has launched Road House, a new commercial and esports gaming agency.
According to the release, the company will focus on working with clients to help them understand ‘the mass potential of brand partnerships’ in the industry. The agency also looks to navigate its clients through the esports and gaming ecosystem.
Prior to his time at ESL, Allen spent over two years at FOX as the company’s Commercial Partnerships Director in EMEA. In addition, his career also includes tenures at UK-based company Rainmaker Consulting and advertising agency Momentum Worldwide.