European esports organisation Fnatic has signed an exclusive retail partnership with Xcite by Alghanim Electronics, Kuwait’s largest electronic retailer.
The partnership marks the first time Fnatic Gear products will be available in the Middle East. The organisation’s gear will be obtainable in over 50 stores across Kuwait and the KSA by next year.
Middle Eastern consumers will now have access to Fnatic product lines including the REACT headset, miniSTREAK keyboard, and the new STREAK65 compact keyboard.
This partnership builds off of other key distribution deals made this year in Japan, Singapore and India.