London-based organisation Fnatic has announced it has entered into a partnership with Anheuser-Busch beer brand Bud Light.
The deal will see the launch of a new esports and beer promotion on packs of Bud Light, which is said to be the first of its kind in Europe.
Each promotional pack contains a code where consumers have the chance to win a gaming night with a Fnatic professional player or one of 100 Fnatic Reach headsets.
Bud Light has also teamed up with Fnatic’s professional FIFA player Harry Hesketh to promote the launch of the partnership.