When you operate one of the longest-running and most recognised organisations in esports, the last thing you want to do is disregard your past. So when London-based organisation Fnatic unveiled a new logo in January — the third iteration in 15 years — the change wasn’t dramatic.
Unlike a few other notable rebrands in esports recently, Fnatic’s logo has remained largely unchanged, opting instead to streamline while keeping the existing colour scheme and familiar shapes intact. This, Fnatic CEO and Founder Sam Mathews told Esports Insider, is because, “a rebrand has to be an iteration and step forward — not be a rewrite.