Fitbit users with the health insurance Blue Cross Blue Shield will now be able to enroll in a program that rewards them for maintaining healthy habits.
Blue Cross Blue Shield’s wellness program Blue365 will be integrated with Fitbit devices, enabling users to easily track their activity, and rewarding them for leading healthy and active lifestyles.
Through the program, more than 60 million Blue Cross Blue Shield members will have access to Fitbit activity trackers and smartwatches at a reduced cost. They’ll also have the option to bundle their purchases with a Fitness Your Way gym membership from Tivity Health.