Wearable company Fitbit and the Minnesota Timberwolves have inked a three-year partnership, making the San Francisco-based company the Official Wearable and Official Sleep Tracker of the NBA franchise along with the WNBA’s Minnesota Lynx and the NBA Gatorade League affiliate Iowa Wolves.
As part of the broader sponsorship deal — which will include branding via the team’s app, team store and in-arena — Fitbit will be the Timberwolves’ jersey patch partner starting with the 2017-18 season. The team is the seventh NBA franchise to secure a jersey partner. Financial details weren’t disclosed. Additionally, the brand’s logo will appear on the Wolves jersey.