SportTechie · Aug 28, 2017
Fitbit Launches An Apple Watch Competitor With Built-In GPS
EAST HAMPTON, N.Y. — Fitbit announced its first smartwatch Monday as it looks to expand beyond the fitness band category it helped to pioneer and better compete with competitors, such as Apple and Garmin, that have been pushing their own health and fitness agendas through smart devices.
The watch, called Fitbit Ionic, has more advanced sensors and built-in GPS, which Fitbit Senior Product Marketing Manager Daniel Shaw said are “more accurate” than Fitbit’s competitors and its legacy product line of fitness trackers.
It’s also waterproof up to 15 meters and has built-in tracking tools for swim workouts. Apple Watch similarly offers swimming workouts through the third-party app MySwimPro.