Fitbit is aiming to expand its healthcare initiative by building the world’s largest database of women’s health through a new ecosystem of smartwatch apps that track women’s menstrual cycles and compare that data to exercise and sleep patterns.
In a presentation announcing the new female health tracking initiative, which will be available on the Fitbit Ionic and newly-unveiled Fitbit Versa smartwatch this spring, Fitbit advisor Katharine White said this will represent the largest scale compilation of data from healthy women.
It allows women to log their menstrual cycle, record symptoms and compare results over time against their health and fitness data, while giving them tips to optimize their health and life planning (by giving women updates about the fertility window in which they’re most likely to become pregnant).