The fitness band maker, Fitbit, has acquired certain personnel and intellectual property rights from technology startup Pebble, it announced on Wednesday. The assets acquired by the nearly 10-year-old Fitbit are tied to software and firmware but wont include Pebble’s hardware products.
The deal will include the hiring of Pebble’s software engineers while some of the intellectual property assets will include Pebble watch’s operating system, cloud services and watch apps, according to Bloomberg.
“With basic wearables getting smarter and smartwatches adding health and fitness capabilities, we see an opportunity to build on our strengths and extend our leadership position in the wearables category,” said James Park, CEO and co-founder of Fitbit in a statement.