FIFA’s analysis of this summer’s World Cup in Russia declared the event the “most engaging” tournament in history, with more than 7.5 billion engagements and 1.25 billion video views across all platforms.
The website for soccer’s governing body, FIFA.com, led the world in traffic and its FIFA app ranked No. 1 for downloads in 128 countries, according to the published report. Its official social media platforms also secured more than 580 million visits during the month-long tournament.
An online survey spanning 22 countries and 13 languages received 26,000 responses and found that 22 percent of tournament viewership watched from home or on computers and mobile devices.