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FIBA Championships Records 5.7 Million Streaming Views Across Facebook And YouTube Platforms

9 Yves Pons (FRA) - Lithuania v France, FIBA U17 World Championship, Zaragoza - C.D.M. Siglo XXI (Spain), Quarter-Finals, 30 June 2016 (Image via fiba.com)

As digital media tech grows, viewers continue to crave the ability to live stream their favorite sporting events.

As partnerships develop between major professional leagues and social media platforms such as the NFL, the streaming of the 2015 NBA Finals, and even the biggest fight of the century between Manny Pacquiao and Floyd Mayweather, viewers expect streaming to reach millions more and become available across multiple platforms.

With the demand for live streaming increasing, the 2016 FIBA U17 Men’s and Women’s World Championships capitalized and netted record-breaking streaming numbers during the competitions that took place in Zaragoza, Spain from June 22 – July 3.