FC Barcelona fans can now experience what players go through as they walk through the Nou Camp’s tunnel to the field, or what being grilled by the assembled members of the media during a press conference feel like. Through the Spanish soccer club’s latest digital partnership with the Viber messaging app, fans can now create videos of themselves as if they were the latest signing for the storied team.
Rakuten-owned Viber will integrate AR filters built by Vivoom into the mobile app’s FC Barcelona chatbot with help from soccer media provider Dugout. As part of the deal, Dugout will also use its platform to offer fans behind the scenes content at Camp Nou.