With help from the global mobile messaging service Viber, fans will have access to behind-the-scenes coverage of FC Barcelona.
FC Barcelona last week launched its Viber Public Account that provides 800 million worldwide users with exclusive behind-the-scenes content, news and updates leading up to the start of the La Liga season. Followers of the account will receive access to a bot experience and are able to download an exclusive FC Barcelona sticker pack as part of a series of sticker packs that will be released.
FC Barcelona stars Lionel Messi, Neymar Jr., Gerard Piqué and Arda Turan visited Viber parent company Rakuten’s headquarters in Tokyo and interacted with a young fan on a video call on Viber, which became the official communication channel of the club.