Within a few months, the number of esports fans can increase and more advertising dollars previously earmarked for live esports ads can be raised as a result of a pause in some major sports leagues and customers around the country are held in order to get separated from others because of the COVID-19 pandemic.
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The esports scene was already growing this year, with esports ad revenues expected to hit $200 million this year alone in the United States, according to a survey by last year’s eMarketer. According to a new report from the WARC marketing intelligence company, brand investments are projected this year to hit $795 million, up 23.