Jordanian esports organisation FATE Esports has named German analytics company Shikenso Analytics as its new data provider to help with the measurement of its sponsorship assets.
Shikenso’s analysis will provide insights into FATE’s current sponsorship assets, as well as their performance on social media and streaming channels, allowing the esports organisation to make strategic decisions towards existing and potential sponsors.
According to the release, the partnership is expected to highlight the potential for sponsors to work together with the Middle Eastern esports organisation.