FanThreeSixty has become an industry leader in “fanalytics”—the tracking and analysis of sports fans. The company began in 2011 as Sporting Innovations, but redefined its market position and rebranded in 2016. As customer data has become increasingly more detailed, FanThreeSixty has become an essential resource for sports leagues and teams looking to better understand who their fans are, and hoping to use that data to boost engagement.
“If we live in an experience economy, then data is the new currency for that economy,” explained FanThreeSixty CEO Jason Houseworth.
On Jun. 6, Houseworth will join a panel of sports analytics and technology experts at Horizon Summit at Levi’s Stadium in Santa Clara, Calif.