Less than a year ago, SportTechie covered a study showing how sports fans were clinging onto cable to consume live events. With streaming services flooding the market since then, those fans’ demands appear to have shifted from accessibility to quality.
In December, professional services firm PwC issued results from a survey showing that 82 percent of pay-TV subscribers were willing to trim or cut cable packages if they no longer needed them to access live games. Now, in a survey released Tuesday by streaming technology provider Limelight Networks, fans demanded that streams occur without a delay compared to the traditional broadcast, which can be as long as 30 seconds.