Over the last year or so daily fantasy sports companies like FanDuel and DraftKings have shifted their focus towards building products that are simple enough for even casual sports fans to play.
Today FanDuel is announcing their latest product designed for casual sports fans, called Bracket Pick’em. The game is dead simple – users pick five NCAA teams at the start of the March Madness, and the longer those teams stay in the tournament the more points users get.
Of course there is some weighting build in – so you couldn’t just pick five of the top ranked teams.