FanDuel is offering thousands of dollars worth of Bitcoin to users competing in its upcoming NFL fantasy sports playoffs, in what the company says will be the first fantasy football contest to award Bitcoin to winners and the first sports tech company to award cryptocurrency in a consumer promotion.
During Week 2 of the NFL Playoffs, FanDuel will host a free, single-entry contest called The Bitcoin Bowl Free Play that will offer one user the chance to win one Bitcoin. It will also offer a multi-entry $3 tournament called the Bitcoin Bowl Tournament with a tiered payout structure of two Bitcoins for first place, a half Bitcoin for second place and a quarter Bitcoin for third and fourth place.