For the second instance in six weeks, global sports e-commerce retailer Fanatics and ride-sharing app Uber are joining forces to leverage both companies’ ‘on-demand’ DNA.
This time the commercial partnership is around the Chicago Cubs winning its first World Series championship in 108 years. On Thursday at 10 a.m. local time in Chicago, Uber will deploy close to 30 vehicles stocked with official Cubs championship t-shirts and hats, which will be available for sale through the mobile app.
Users can select the ‘Champs’ option in the Uber app and match their location with designated baseball-themed cars in the area.