Twitch streams can be goldmines for brands. From product placement to logos to sponsored content, ads on Twitch are common and, because they’re part of the video feed, they are immune to ad blockers. Recently, computer vision media company GumGum Sports and FanAI, an AI-based analytics company, partnered to help esports organizations tap into the advertising value of their Twitch streams.
GumGum Sports helps brands measure the value of an ad placement in traditional and online broadcasts through the social media exposure—likes, shares, comments, etc.—the brand placement receives. The company has worked with many major sports and recently has helped leading esports organizations like Cloud 9, Optic Gaming, and Team SoloMid (TSM) to quantify the value of brand placement on Twitch streams.