Facebook is testing a new feature that could enhance the sports viewing experience on its platform. (Photo by Mike Hewitt/Getty Images)
Facebook is reportedly testing a “Watch Videos Together” feature on Messenger that could enhance the communal experience of watching live sports on the social media platform.
This innovation was initially spotted in Messenger’s code by a tech entrepreneur named Ananay Arora. Following up on Arora’s lead, TechCrunch reached out to Facebook, which confirmed that an “internal test” was underway.
Peter Hutton, Facebook’s director of global live sports partnerships and programming, emphasized in a recent conversation with SportTechie that Facebook was experimenting with sports, asking questions such as “How can we make the sports viewing experience a better experience with Facebook?