Manchester United was among the early beta partners for Facebook to have use the company’s new tool AR Studio, which was announced Tuesday at the F8 Facebook Developer Conference as a way to provide augmented reality.
A video of fans watching on television a goal scored by Manchester United could have real-time animated effects overlaid on the video.
“It brings real-time data from an actual match that’s happening and adds it to your video,” Deb Liu, Facebook’s Vice President of Platform and Marketplace, said during the keynote. “So when Man U scores, you see the effects come up as GOAL, you hear the cheering, and there’s confetti.