On Wednesday, the PGA Tour announced that Facebook will stream live Saturday and Sunday coverage of eight tournaments leading up to the 2018 FedEx Cup Playoffs. The streams will air for free on Facebook Watch in the United States and will incorporate interactive elements where viewers can comment and ask questions.
“We are thrilled to add Facebook to an already impressive lineup of global digital and broadcast partners,” said Chris Wandell, VP of media business development for the PGA Tour, in a statement. “The PGA TOUR has put a premium on distributing exclusive content on emerging media platforms with a goal of reaching new and diverse audiences.