Facebook’s sports broadcast rights budget is not unlimited. The company’s strategy is still experimental. Building communities, fostering connectivity, and offering optionality are the driving forces behind the foray into live sports.
In a recent conversation with SportTechie, Peter Hutton, Facebook’s director of global live sports partnerships and programming, offered up those takeaways.
“It isn’t really a time of clear answers,” Hutton said. “It’s clearly a period where sports consumption is changing, and we’re a big part of that consumption change. But we need to learn where we’re going to end up in this route. Sport is a natural fit with Facebook, it’s just ‘How do we fit?