In a new test feature spotted by users, Facebook Messenger is experimenting with adding live sports updates to people who are already chatting about the subject. The first test of Facebook Messenger’s new feature appears to have been triggered by users who were messaging back and forth about the World Series that wrapped up on November 1st.
During a message exchange, Facebook sent their own un-solicited message, offering both users the opportunity to subscribe to World Series updates. After the users subscribed to the live sports updates, Facebook Messenger sent news, scores, and highlights to the conversation.
The new live sport update feature is an interesting experiment for Facebook.