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Exclusive: Coldzera named Parimatch global esports ambassador

Sports betting company Parimatch has named professional Counter-Strike player Marcelo ‘coldzera’ David as its Global Esports Ambassador.

The deal will see the coldzera engage in social-focused initiatives designed to support and build upon Parimatch’s brand. The Brazillian native, who currently competes under FaZe Clan’s CS:GO roster, is known for his storied professional career, which includes two back-to-back HLTV.org Player of the Year awards.

Parimatch Head of Esports Stepan Shulga commented on the partnership in a release: “My company aims to become a global brand and this partnership with Marcelo displays us for Brazillian esports fans, opening the door to the global markets.