Online bookmaker Betway has announced a partnership with Berlin-based esports organisation G2 Esports.
According to a release, the two-year agreement will see Betway and G2 Esports collaborate on a series of fan-focused promotions focused on ‘encouraging growth across multiple channels’. This includes conducting and co-creating show matches, live streams, fan activations, giveaways, and a variety of other video content.
Financial terms of the deal were not disclosed.
G2 Esports will join the likes of several prominent organisations that have established a partnership with the online gambling operator, such as FURIA, MIBR, PSG Esports, and BIG Clan.