Linear esports channel ESTV has secured a partnership agreement with augmented reality platform Arti.
The deal will see AR content be integrated into ESTV’s original programming, which consists of an always-on, linear broadcast of esports and gaming content.
Additionally, the partnership will see Arti’s AR platform become available to ESTV content partners through its technology marketplace.
Eric Yoon, Founder and CEO of ESTV, commented on the news in a release: “ESTV’s mission is to deliver the most innovative esports and gaming programming available everywhere.