British organisation Excel Esports has established a strategic partnership with analytics firm Newzoo.
The collaboration will allow both Excel and Newzoo to better “understand the different aspects of esports in various markets” and encourage growth.
Remer Rietkerk, Head of Esports for Newzoo, commented on the partnership in a release: “We’re thrilled to be partnering with Excel Esports. Born as a passion project of Kieran and Joel Holmes-Darby, it’s been great to see Excel’s ascendancy over the past year into a leading light in both British and European esports.
“Their model of having a deep local market identity—as well as a strong regional presence—is a fresh approach to building an esports organization, and we look forward to working with them to continue growing the scene both regionally and globally.